Rapid response to customer demands means that marketing strategies must act as rapidly as the market dictates. Because most marketing programs offered within the collision industry for sales improvement neither change nor improve the shop’s current position, marketing is often looked at as a wasted investment.
To compete effectively and make the right business decisions in the time available requires a large quantity of research information. In order to define marketing improvement opportunities or to locate a new referral source that exceeds the current business expectation, it is necessary to have quick access to data that is factual, not interpreted.
Today’s collision facilities deal with CSI numbers that give the appearance of completeness, but those systems are fundamentally flawed. Phoenix provides access to marketing information for shops who demand professional solutions from their marketing investment. Because insurance corporations, customers, agents, dealerships, and fleet companies can no longer afford to have poor performing body shops, we’ve developed strategies to propel you ahead of the rest.
Shops must tailor their offerings to all 5 sales segments and then be willing to test them within their respective market. Results from those tests will either drive sales growth or reveal that better tailoring of those strategies is required.
Review each of the 5 sales segments, which are prime sales opportunities for collision repair facilities. Each segment has been carefully examined with tailored marketing solutions positioned for each.
