AGENTS
Agent Marketing
The agent community is a rich source of potential business. It requires a considerable amount of time in development. Without such a program, your shop is vulnerable to competitive pressures which will result in a loss of market share to direct repair programs and other shops who take advantage of this opportunity. An effective agent marketing program must include consistency, uniqueness, value added, purpose and “What’s In It For Me” proposition for each agent served.
Marketing for the
Collision Industry
