CONSUMERS

Customer Retention Programs

Customer retention is arguably the most important business opportunity that your shop possesses. It provides a rich source of repeat business and is a gold mine for referral business. It must be carefully managed with branding positioned throughout a five year time line. Customer retention is the weakest link in most shops. Building retention requires commitment to customer research.

Customer Loyalty Development

Customer loyalty is different than retention. You must have good retention in order to build a successfully orchestrated loyalty program. Loyalty programs consist of rewards designed to promote customer delight thereby increasing the likelihood of referral business. Providing incentives for customers who are totally satisfied will propel referral business.  Without it, limited success will occur.

Business To Business

Business to business continues to be an untapped opportunity that is a rich source of new business. Corporations are looking for outsource partners that are willing to provide incentives for their employees. Developing corporate relationships is similar to agent opportunities and requires consistency for each business served.

Community Expansion Programs

Community expansion programs that are professionally orchestrated and not resembling a  welcome wagon  approach will build shop awareness and collision business.  Programs designed around consumer education that are coupled with incentives have proven to be incredibly successful. They require a 12 month commitment in exposure in order for the return on investment to pay a dividend.

Marketing for the

Collision Industry