Shops can achieve incredible sales results if they apply a fact-based customer research discipline to all aspects of their business and marketing. Shops must do extensive market research (not to be confused with CSI development) to understand customer motivations, behaviors, drivers of shop preference and of customer satisfaction.
Phoenix Solutions has leveraged these insights to innovate the marketing strategies to offer more value-added segment services, content, and connectivity.
Shops must also use customer research to determine the proper marketing mix, offerings optimal repair performance (DRP compliance), ensuring profitability while maintaining high levels of customer loyalty.
Today, the relative effectiveness of a number of old marketing approaches (billboard, yellow page ads, cable, radio, trinkets and trash), and their attendant capabilities, continues to fail.
Meanwhile, Phoenix Solutions clients use advanced research technologies to identify, target and differentially serve the unique demands of all 5 collision repair sales segments.
CUSTOMER RESEARCH: SHOPS AT RISK
