Social Media Management Done The Correct Way

Body shops have been consistently using social media the incorrect way.

A recent study conducted by Phoenix Solutions Group showed that nearly 87% of collision customers compare collision facilities experiences against the non-collision brands they interact with daily. However, our same research shows that only 1% of collision customers actually choose a shop solely on their social media page.

Why the discrepancy? Body shops don't know how to use social media correctly.

Social Media Management is more than posting photos of repaired vehicles or the office dog, but actually requires:

  • Strategic understanding of the landscape and tools
  • An understanding of data and how it use it
  • An eye for design and photography
  • Copywriting skills
...and Dedication. After all, a strategy without knowledge or commitment is about as useful as repairing a car without a repair plan and techs.

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The Process

1

DATA & INSIGHTS

PSG collects useful customer insights, packages into weekly & monthly survey reports, sends to InSocial.
1

ANALYZE & CUSTOM CONTENT

In Social reviews the PSG reports to identify key focuses for social media content.
1

UNIQUE POSTING PLAN

In Social reviews the PSG reports to identify key focuses for social media content.
1

DIGITAL RELATIONSHIP BUILDING

Through continuous monitoring of a shop's digital presence, In Social handles incoming messages, comments, questions and estimate requests and discusses with PSG for additional context from collected data, or escalates to the client when necessary.
1

NEW CUSTOMER

Shop gets new customer from marketing efforts.
1

DO IT ALL OVER AGAIN

Shop collects data about the customer, sends it to PSG, PSG shares with In Social, and the cycle continues.
PSG has partnered with experienced digital agency, In Social to help body shops do social media management the correct way.

Our combined data-led-approach will help body shops:
  • Increase views on your social pages, which extends your body shop's brand
  • Develop a consistent posting strategy, which leads to better social media engagement and lead conversion
  • Ensure body shops take the opportunity to speak with engaged potential customers
  • Respond to both happy and unhappy customer reviews with appropriate responses in a timely manner
  • Acquire and convert more qualified leads through building credibility and gaining the trust of your customers

To learn how we can help increase your social media engagement